A product demo video is a short video that showcases a product's features, functionality, and benefits. Use it as an opportunity to show potential clients how the product works, its key features, and how it can solve problems.

Product demo videos are a great tool to educate and persuade viewers to purchase or use the product.

Film a 2-3 minute video demonstrating how your product works, using real examples. Make sure you show step-by-step usage in an easy-to-follow manner. Then, edit the video to your liking and add a narration or captions describing what you’re doing. Don’t forget to include your company logo for consistent branding.

Sound like a lot? Don’t sweat it, you can do every single one of those steps in Descript.

The cost of a demo video can vary widely based on how many people are required to work on it, what kinds of effects you need, the length of the video, and the location required. Even for the low-end demo videos, you can expect to spend anywhere from $500 - $2,000.

Woof, been there girlfriend! The best thing you can do is start documenting everything, and I mean everything. When HBO comes a-knocking, you’re gonna want to be in that documentary series!