What’s the best marketing video maker?

Descript, clearly. What would you expect us to say? But Descript does make it easy and fast to create all types of marketing videos—like product launches, demos, or explainer videos.

How do I create a marketing video in Descript?

Editing a video for marketing is a lot like editing any type of video: you have a story to tell, and you need to tell it in the most engaging way possible. Start by writing your script and creating a storyboard for your visuals, right in Descript. Once that’s final, record your video, also right in Descript. Then edit by editing the transcript, and add visual elements like B-roll and captions by dragging-and-dropping on the canvas. Make sure you have an engaging hook to get viewers interested, and end with a strong call to action that tells them what they should do next.

How do I create a product launch video in Descript?

Creating a product launch video is just as quick and simple as making any other type of video in Descript thanks to text-based editing and a drag and drop canvas that allows you to pull in and edit screen recordings of your product. Plus, you can create a custom template to keep your product launch videos on brand.

If a marketing video plays in the forest and no one is there to watch it, does it still increase conversion?

No. The forest is an evil place, filled with malevolent nymphs, wicked spirits, and ticks. Do not go into the forest.

Make good marketing video. Make it fast.

Record, edit, and share that product launch or feature release video. All you need is you—and Descript’s AI-powered, text-based video editing.

Get started for free

These companies use Descript. Not bad!

Need to hear more? Need a new friend? Get in touch.

Support, customer success, sales—lots of folks you work with could use Descript to make more, better video. And teams of 10+ get enterprise-level security and dedicated account support.

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Case studies
Discuss their success story remotely in 4K, then use custom branding and layouts to quickly create a video you can show off.
Clips
Turn one video into shorter videos, customized for TikTok, LinkedIn, Instagram, or whatever they come up with next.
Educational videos
Deep dives into complex topics are easier to produce when you’re working with words, not a timeline. Be sure you’ve hit every learning objective—at a glance.
Tutorials
Don’t just tell them, show them (and tell them). Easily record your screen, your voice, and yourself for how-to videos that get the message across.
Podcasts
Record with guests in 4K multitrack video, then start editing, just like you edit a doc. Use AI to make all the obvious edits, and templates for brand consistency.
YouTube videos
Whether it’s a software tutorial or a viral rant about insolent ghosts, make it good enough to rival the top creators. Record, edit, and publish to YouTube—complete with metadata—all in a single tool.
Product demos
Show how your product works—record your screen, your voice, yourself, and edit it all, fast. If (when) things change, swap in new footage or change a few words without remaking the whole video.
Webinar recordings
Use Descript’s Zoom integration to seamlessly import your live webinar recording, then remove long pauses and enhance that shaky Zoom audio in a couple of clicks.

Frequently asked questions

What’s the best marketing video maker?
Descript, clearly. What would you expect us to say? But Descript does make it easy and fast to create all types of marketing videos—like product launches, demos, or explainer videos.
How do I create a marketing video in Descript?
Editing a video for marketing is a lot like editing any type of video: you have a story to tell, and you need to tell it in the most engaging way possible. Start by writing your script and creating a storyboard for your visuals, right in Descript. Once that’s final, record your video, also right in Descript. Then edit by editing the transcript, and add visual elements like B-roll and captions by dragging-and-dropping on the canvas. Make sure you have an engaging hook to get viewers interested, and end with a strong call to action that tells them what they should do next.
How do I create a product launch video in Descript?
Creating a product launch video is just as quick and simple as making any other type of video in Descript thanks to text-based editing and a drag and drop canvas that allows you to pull in and edit screen recordings of your product. Plus, you can create a custom template to keep your product launch videos on brand.
If a marketing video plays in the forest and no one is there to watch it, does it still increase conversion?
No. The forest is an evil place, filled with malevolent nymphs, wicked spirits, and ticks. Do not go into the forest.