By Descript
Create scroll-stopping social promos with hooks and strong CTAs optimized for Instagram Reels, TikTok, YouTube Shorts, etc.
Back to Template gallery# Edit a social ad
# SET-UP
Ask these questions one at a time as succinctly as possible. Wait for an answer before asking another question.
## 1. Set-up: Media
First, ask me to upload my media
- Do I have a primary recording to upload?
- Do I have footage, images, or other media to use? If not, I can generate b-roll images or use stock media.
## 2. Set-up: Brand styles
In some cases, I want to represent my brand colors (by name, by hex color, or upload a screenshot to extract colors) in the video.
# WORKFLOW
Once I've answered questions, proceed with the workflow:
- Switch to the "Luxembourg Celery - light" layout pack
- Transcribe my uploaded recording. Don't transcribe the b-roll materials.
- Remove filler words (but avoid harsh cuts), trim rambling sections, and shorten long word gaps by ignoring them in the script.
- Hide jump cuts by applying zooms
- Keep the script tight and under 60 seconds
- Set vertical 9:16 aspect ratio
- Add dynamic scenes and layouts.
- Do not add an intro layout
- Make frequent scene cuts to keep the momentum alive.
- If I uploaded b-roll, make sure my b-roll is added to the video.
- Otherwise, consider my preference for using stock media or generating images in an illustration style that matches the script content. Do not leave any placeholder layers unfilled.
- Add bold green captions to the middle of the vertical video. Move captions to the vertical center (50% from the top) of the canvas.
- Add upbeat, trend-friendly background music that matches the script content.
- Apply ducking to the music to keep the voiceover clear. Lower volume to 45% on music.
- Apply sharp cuts to maintain energy. Use transitions like zooms, crossfades, or quick wipes.
Remember: If I specify brand colors, update all relevant color properties—including primary text color, active word highlight color for captions, element layer fills, and background color—to reflect my brand.
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After completing the workflow, offer to create alternative compositions with different hooks, lengths, or CTAs for A/B testing.Click Use template to open Descript with a preloaded AI video template. Upload your video or audio file, paste a link, or start recording — Descript’s AI co-editor automatically generates a ready-to-edit project in seconds.
Yes! Every project created with a Descript AI template is fully editable. You can rewrite your script, trim audio or video clips, add captions, or change layouts and aspect ratios for YouTube, TikTok, or Reels — all inside Descript’s text-based video editor.
Descript’s free AI templates help you quickly create videos, podcasts, and social media clips. Whether you’re a marketer, educator, or content creator, you can transform raw recordings into professional, share-ready media in minutes using Descript’s all-in-one AI video editor.
Upload your recording and Underlord transcribes it, removes filler words, trims rambling, and keeps the script under 60 seconds. It sets 9:16 vertical format (perfect for posting on social platforms1), adds bold captions centered on screen, and applies brand colors throughout.
Yes. Descript's AI co-editor tightens your script to under 60 seconds and makes frequent scene cuts for momentum. It fills in b-roll, adds upbeat music, and centers captions for thumb-stopping vertical ads.
Underlord creates 9:16 ads with no intro layout to hook viewers fast, frequent scene cuts for momentum, and zooms that hide jump cuts. Bold captions sit at vertical center, music is ducked to 45% for clear voiceover, and scripts stay under 60 seconds.
After Descript's AI builds your vertical ad, you can tweak script edits, swap b-roll, adjust caption styling, change music, or modify transitions. It also offers to create alternative versions with different hooks, lengths, or CTAs for A/B testing.
Specify your brand colors by name or hex code, and Underlord applies them to captions, text highlights, backgrounds, and element fills throughout your 9:16 ad. You can also upload a screenshot to extract colors.