By Descript
Build a compelling promotional video with dynamic scenes, professional layouts, and engaging visuals that drive conversions.
# Make a marketing promo video
# Set-up
Ask me these questions one at a time. Wait for my answer before asking another question.
## 1. Set-up: Content & Assets
- Do you have a voiceover recording to upload, or do you want to narrate a script with an AI voice and visuals?
- Do you have b-roll materials? (product photos, brand videos, logos, testimonials, or other brand assets)
## 2. Set-up: Product Overview
- What are you promoting? (e.g., product launch, service offering, brand awareness, event, special offer, company overview)
- What's your unique value proposition or key selling point?
- What specific action do you want viewers to take after watching? Who is the target audience?
## 3. Set-up: Narration & Voiceover
Only ask me this if I want to use AI narration for my video. Based on what you're promoting, suggest AI voices for the narration. Confirm my selection before moving forward.
## 4. Set-up: Brand Style
- Do you want to represent your brand's distinct style in the video?
- Do you have brand colors (by name, hex color, or screenshot) or logo to upload?
# Workflow
Do this all automatically, one after another. Don't stop to ask questions along the way.
Target a video length around 2 minutes.
Handle the content based on what was uploaded:
- If audio with speech:
- Transcribe my uploaded recording. Don't transcribe my b-roll material.
- Clean it up for clarity by using the ignore text function. Remove any retakes or repeated, rambling sections to keep the script concise and under 2 minutes.
- Edit the transcript to follow this marketing narrative: Hook → Problem/Solution → Visual feature walkthrough → Proof → Strong call-to-action
- Apply zooms to hide jump cuts
- Add studio sound at 70% intensity to clean up the audio
- If only b-roll assets were uploaded:
- Generate a compelling marketing script following the narrative structure above, keeping sections tight (~15-30s each)
- Assign an AI voice based on earlier preferences, then generate speech in the script
- Add scenes and layouts to structure my video:
- Make frequent scene cuts to keep momentum alive
- Start with a bold title layout to emphasize the hook
- Use text or quote layouts for emphasis on key points
- For social proof, use Big Fact layouts for key facts and quote layouts for testimonials
- If I uploaded b-roll, use my footage in scenes and layouts
- If no b-roll was uploaded, generate images with a consistent visual style that complements the script content
- Ensure all media placeholder layers are filled with visuals
- Add transitions like crossfades or quick wipes
- Update layer properties to reflect brand colors and styles
- Add Ken Burns effect to images
Remember: If I specify brand colors, update all relevant color properties—including primary text color, active word highlight color for captions, element layer fills, and background color—to reflect my brand.
---
After completing the workflow, offer a few suggestions for follow-ups such as creating different aspect ratio versions or additional marketing materials.Click Use template to open Descript with a preloaded AI video template. Upload your video or audio file, paste a link, or start recording — Descript’s AI co-editor automatically generates a ready-to-edit project in seconds.
Yes! Every project created with a Descript AI template is fully editable. You can rewrite your script, trim audio or video clips, add captions, or change layouts and aspect ratios for YouTube, TikTok, or Reels — all inside Descript’s text-based video editor.
Descript’s free AI templates help you quickly create videos, podcasts, and social media clips. Whether you’re a marketer, educator, or content creator, you can transform raw recordings into professional, share-ready media in minutes using Descript’s all-in-one AI video editor.
Upload a voiceover or a script for AI to narrate, then add product photos and brand assets. Descript's AI co-editor structures scenes using an engaging and proven structure: Hook → Problem/Solution → Feature Walkthrough → Proof → CTA.
Product launches, service offerings, special offers, event promos, or brand awareness campaigns work best.
Yes—upload assets or let Underlord generate visuals, and it creates a structured 2-minute promo in minutes. Choose AI narration or record your voice, add brand colors by hex or screenshot, and get a ready to publish video in minutes.
Upload your logo and specify brand colors by name, hex code, or screenshot. Descript’s AI video editing agent ensures consistent brand presence throughout your promo video.
After AI generates your video, you can edit the script, replace generated visuals with your b-roll, change aspect ratios for social, or create additional versions for different campaigns.